Articles by Gerald Dürr

Gerald Dürr

Gerald Dürr

Business Development Director

Gerald has extensive experience from the consultancy business and assumed various management roles in the financial services industry. He has worked for consultancy firms like KPMG’s Corporate Finance Practice and FehrAdvice & Partners, where he consulted companies with in-depth insights from the newly emerging field of applied Behavioral Economics. Gerald was the Financial Manager and a member of the executive team of a Swiss based financial services company.

Gerald holds a Masters’s degree in Economics and Business Administration.

Other interests: Sports

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1999: Fehr & Schmidt introduced A Theory of Fairness, Competition, and Cooperation

When this work was published most economic models routinely assumed that material self-interest is the sole motivation of all people engaging in economic activities. In such models fairness considerations or preferences for cooperation don’t play a role when researchers analyze the outcome of economic interactions. However, there is evidence suggesting that some people care about fairness or have a preference for cooperation.